Bliss English Club

Hi~ Dear all,

Many innovative product concepts should be driven by the right consumers in the right way throughout the process. This is why so many new products can be launched to meet consumer's needs such as iphone. Therefore, the creative idea can become a real popular product to the market.

This week I am going to invite you to join an innovative journey. Our objectives are as follows:

• To dig out the consumer insight from ‘observation’
• To explore consumers needs
• To create innovative product offerings to meet the needs
• To evaluate and fine tune the potential product offerings
• Case study: Tell us what you have learnt and why this is an insight?

Let’s brainstorming and have fun!